Abe Watson · Melbourne, Australia

Event & Experience Design

Shaping how an experience looks, feels and unfolds.

Discuss a project

The work

Shaping how an experience looks, feels and unfolds.

A starting point

An event, installation or brand experience with an idea to develop and an audience to consider.

I develop ideas with clients, artists and designers, shaping audience journeys, atmosphere and the use of space. I provide creative direction, lead specialist designers and connect the intended experience with its production and technical approach. This work spans cultural and corporate events, brand experiences, installations, and public or private gatherings.

What this can include

  • Development of an existing idea or experience brief
  • Audience journeys, atmosphere and spatial experience
  • Creative direction and leadership of specialist designers
  • Event formats, installations and presentation design
  • Production and technical approaches that realise the experience

Based in Melbourne, I work with individuals, organisations and project teams. We can focus on a specific part of your project or connect several services around what the work needs.

Selected experience

The work in practice.

Selected projects showing how this work takes shape in practice.

Flashover

Producing and production leadership for an immersive artwork combining virtual production, moving image, sound and installation.

Explore Flashover

Wicked

Producing and production management connecting an ambitious stage production with local partnerships and a city-wide campaign.

Explore Wicked

Prague Quadrennial 2023

International production leadership for two Australian exhibitions, bringing teams and practical delivery together across countries.

Explore Prague Quadrennial 2023

Connected services

Often part of the same conversation.

Start a conversation

What are you working towards?

Tell me about the project, where things stand and the kind of support you’re looking for. We can work through where I can help.

Discuss a project